According to SPER Market Research, the India Baby Food and Formula Market is estimated to reach USD 1.94 billion by 2032 with a CAGR of 6.2%. Education is a key factor in shifting preferences and tastes. It has been noticed that intake of infant food is higher in homes that both parents are literate and working. Manufacturers of infant food want to promote their goods in Tier I and Tier II cities. For their children, many urban residents still favour home-cooked meals. The main issue for national infant food producers is pricing. Only one-fourth of people in the population are upper middle- and high-class.
Baby food is any soft, simple-to-eat food item produced for babies and young children. They serve as a replacement for breast milk and are made of components derived from milk proteins. They are made from mashed vegetables, fruits, and cereals and are a great source of several nutrients, including vitamins, carbs, linoleic acid, prebiotics, and lipids. Baby food and infant formula help the child’s general growth and provide them the proper nutrition. Baby food and new born formula serve as their main sources of nourishment because infants lack teeth needed for eating. One such area where parents seek only the finest for their children’s health and development is nutrition and eating.
India Baby Food and Formula Market Overview (2022-2032)
- Forecast CAGR (2022-2032): 6.2%
- Forecast Market Size (2032): 1.94 billion
The main distribution channels in the market are supermarkets, hypermarkets, local food merchants, and health & beauty businesses. Supermarkets are customers’ first choice for distribution, followed by stores for health and beauty products. Small grocery stores and health and beauty shops, on the other hand, account for a sizeable portion of sales in a few Asian emerging nations like India. Although they hold a relatively modest portion of the infant food industry, small grocery stores are expected to rise quickly throughout the projected period. Discounters, non-grocery shops, and online sellers are among other distribution routes.
The infant food and formula markets in India have been significantly impacted by the COVID-19 outbreak. The pandemic has caused a wave of market uncertainty and disruption that has an impact on supply chains, methods of distribution, and consumer behaviour. Additionally, the epidemic has affected consumer tastes and behaviour. Due to increased price sensitivity among customers as a result of the economic slump, baby food and formula products are becoming more widely available. Additionally, since people prefer to purchase from the security of their homes, the closure of brick-and-mortar businesses and travel restrictions have resulted in a rise in online sales of baby food and formula goods.
Impact of COVID-19 on the India Baby Food and Formula Market
The COVID-19 pandemic has had a significant impact on the Indian economy, including the baby food and formula market. The pandemic has brought a wave of uncertainties and disruptions to the market, affecting supply chains, distribution channels, and consumer behavior. One of the significant impacts of COVID-19 on the India baby food and formula market is the disruption in the supply chain. The lockdown measures implemented by the Indian government to contain the spread of the virus have disrupted the movement of goods and services. The closure of factories and restrictions on transportation have led to delays in the production and delivery of baby food and formula products.
Moreover, the pandemic has also impacted consumer behavior and preferences. As a result of the economic downturn, many consumers have become more price-sensitive, leading to a shift towards more affordable baby food and formula products. Additionally, the closure of retail stores and restrictions on movement have led to an increase in online sales of baby food and formula products, as consumers prefer to shop from the safety of their homes.
Furthermore, the pandemic has also led to a significant increase in demand for immunity-boosting and nutrient-rich products. As parents become more conscious of their child’s health and immunity, there has been a growing demand for products that contain essential vitamins, minerals, and nutrients.
In summary, the COVID-19 pandemic has created challenges for the India baby food and formula market, including disruptions in the supply chain and changes in consumer behavior. However, it has also created opportunities for companies to innovate and meet the evolving needs of consumers in the market.
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India Baby Food and Formula Market Key Segments Covered
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2030. This report contains statistics on product type segment growth estimates and forecasts.
By Product Type:
- Dried Baby Food
- Milk Formula
- Prepared Baby Food
- Other Baby Food Product
- Organic Baby Food
- Non-Organic Baby Food
By Pack Size:
- 0-100 gm
- 101-200 gm
- 201-300 gm
By Age Group:
- 0-6 months
- 6-12 months
- 12-18 months
- 18-24 months
- 24 & Above
By Packaging Container:
By Segments Covered:
- Baby Cereals
- Follow-up Formula
- Infant Milk Formula
- Prepared Baby Food & Others
By Distribution Channel:
- General Retail
- Multi-brand Retail
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends, and strategies for this market. It traces the market’s historic and forecast market growth by geography.
India Baby Food and Formula Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Abbott India, Bellamy’s organic Pvt. Ltd., British life sciences, Campbell soup company, Danone India, Early foods, Happa foods, Happibo, Hero group, Mead johnson & company, llc., Nestle India, Perrigo company PLC, Raptakos brett, Royal Friesland Campina, Saipro biotech private limited, Scientific brain nutraceutical pvt. Ltd., Sprout, The Hain Celestial Group, Inc., The kraft Heinz company.
Sara Lopes, Business Consultant – U.S.A.
SPER Market Research