In the past few years, Google Has openly placed more scrutiny on guest blogging. Now before going ahead, we must know what guest blogging is.
Guest blogging, sometimes also known as guest posting, is a way of writing content for another company’s website. In general, guest bloggers used to write for similar blogs within their industry in seeking to attract traffic back to their website
They try to increase their brand credibility and awareness. The identical content is due to boosting their domain authority by using external links to high-authority domains and building relationships with peers in their industry.
Some guest blogging offers mutual benefits for the guest blogger and the website hosting the guest content. In other words, guest blogging is just like a two-way Street.
Why Is Guest Blogging Important For Business?
Everyone engaged in the business is only for profit. So the guest login offers a number of benefits for any business. Here on this platform, you can easily share your expertise on other companies’ websites and efficiently establish yourself. As an authority figure within your market, you can quickly build relationships with other leaders in your field and expose your brand to an entirely new audience. At some point, we all are tired of reading the same old stuff, so featuring guest posting is the best way to keep your readers in touch and make them trust you regarding the new content. One of the best features of guest blogging is it offers a unique range to the readers without much additional effort and time.
10 Tips That Can Improve Guest Blogging
Some tips will do wonders for your guest posting, demonstrate your leadership, brand your business and build relationships via link building. We all know that link building has become a more cautionary practice.
It is imperative nowadays because it will give a clear idea f accurately giving the best link for your website. Now there is nothing like all your hope is lost for guest blogging.
The only this is that now you need to put in more effort and get a better plan and strategy to start your work. Now for your convenience, here are some of the tips that will help you to improve and enhance your guest blogging;
- Make a comprehensive list of guest blogging platforms.
- Qualify relevance.
- Qualify authority. Check search visibility. Create an enticing storyline with your headings. Submit infographics. Combine outreach tactics to land opportunities. Research your target site’s blog. Strategize your topic. Make your links count.
Make A Comprehensive List Of Guest Blogging Websites.
Before starting anything, you must be very passionate and organized. So here also, you must first organize your approach for guest blogging to streamline the process. In your spreadsheet, you have to create a master list to keep a record of your efforts. You must record the sites that you have made contact with and the dates on which you have submitted the articles or pitches. Also, note the efforts you have made to help you avoid doing the same again.
Start With A Pre-existing List
The bulk of sites has shortlisted the top guest blogging sites for multitudinous industries. This is the best clue that you can quickly and effortlessly make a list of the most famous authority sites in your slot by exploring a few pre-existing lists.
For example, there is a list of some of the guest blogging sites like IZideo, Advance Web Ranking, Lilach Bullock, and Solvid. This will help you off with a solid base of top sites to work, which are well known for your slot.
It’s only possible to keep the knowledge of every website that offers guest blogging by doing complex research. But one of the best methods to discover is using a command to scrape google. You can use the mentioned commands paired with a keyword to find guest blogging sites;
- “inurl” will tell Google to look for keywords in the URL
- “intitle” and will find sites with the keyword in the title
Also, there are some of the mix and match commands to produce different results:
- inurl: “digital marketing” + “write for us.” Intitle: SEO + “guest post”
Check Out Guest Post Sites From Your Competition
In the digital marketing space, a backlink profile will help you to yield a number of guest posting sites your competition found in which you can also submit an article.
- Qualify relevance;
- Qualify authority.
- Check search visibility.
This is nothing but a way to know how well the site is performing by driving traffic and ranking the keywords. Authority gained for a link is a crucial aspect of link building, so the overarching goal behind the practice is building streams of relevant traffic and awareness of for website.
Create An Enticing Storyline With Your Headings
Many online readers are optically characterized as readers by nature; in fact, 43% of them admit to skimming through articles when they read them. You must represent in a way that your outline should reflect a storyline that can crystals describe the content of your article because the first impression of your article is by your attractive title.
This is the initial step to convey to your readers and make them know what they are going to get through the content. You can also use the heading policy to improve click-through rates by tempting various readers. Make your content applicable and complete for a person who goes through your content.
In many cases, infographics receive exceptional consideration as guest posts because the publishers know that the potential to convince backlines improves tremendously.
Combine Outreach Tactics To Land Opportunities
It is noticed that not all websites will advertise their need for the guest post but that doesn’t mean they don’t require it or they are not happy to publish the fantastic content you have offered. You can also use Facebook and LinkedIn to make initial contact with any contact manager and editors and make them know that you are interested in link building and guest posting. In so many cases, you might get the response that will lead you to the right person and can give you an opportunity for link-building. In case you do not get an approachable response so, don’t step back because making contact is the initial step in establishing a mutually beneficial relationship for the future.
Research Your Target Site’s Blog
One of the primary reasons why the site owners don’t respond to an outreach email is due to “they didn’t read your blog.” So for this, you can get the type of content they have publishing just by scanning the title and by reading the relevant content. You can grab styles and characteristics that will make your frequency more targeted to your prospect’s website.
Strategize Your Topic
For this, you can choose a topic that has yet to be covered in depth on your prospect’s blog. You must choose the topic that generally suits your strength. Instead of making a list-style article, you should dive deep into a relevant topic that can be broken and optimized for a specific key topic; writing optimized SEO content is a bonus for the publishers when the article is purely primed and ready to rank.
Make Your Links Count
Whatever links you have provided to your users should provide value to the reader by taking them somewhere that can enhance your understanding of a particular topic or point. Contextual links are more useful and valuable than the author’s box links. You must keep in mind that the excessive anchor text on the same page can result in a negative effect on your ranking. Mix up your links to appear natural with an along-tail, brand link, and naked URL wherever applicable.