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Download Oracle Responsys Marketing Platform 2022 Implementation Professional Exam Dumps

NEW QUESTION 29
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

• A. You should test all links manually.
• B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
• C. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
• D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

Answer: B

NEW QUESTION 30
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

• A. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
• B. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
• C. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
• D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

Answer: B

NEW QUESTION 31
Your client’s requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

• A. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_’s.
• B. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
• C. The column to be used as the table’s primary key must be named something different in each profile list.
• D. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.

Answer: B,D

NEW QUESTION 32
What happens when you send a Responsys campaign and the ISP returns a “Hard Bounce” error to the sender?

• A. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
• B. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
• C. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
• D. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.

Answer: A

NEW QUESTION 33
You’re creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

• A. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
• B. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
• C. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
• D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
• E. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

Answer: A

NEW QUESTION 34
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