WHATSAPP BUSINESS API INTEGRATION

Introduction

WhatsApp Business API is a delight for businesses as it allows them to send automated messages to their customers. It also allows businesses to send notifications about order updates and appointments, manage their customer interactions, and track performance metrics. It is a cost-effective way to keep your customers updated and improve customer service.

Here are seven benefits of using WhatsApp Business API:

1. Reach a Global Audience: WhatsApp has over 1.5 billion monthly active users globally. This presents a huge opportunity for businesses to reach new customers.
2. Enhance Customer Relationships: The WhatsApp Business API integration allows businesses to build deeper relationships with their customers. With features like automated messages and customer support, businesses can provide a better customer experience.
3. Generate More Sales: WhatsApp Business API can be used to increase sales and conversions. With features like product catalogs and click-to-chat buttons, businesses can make it easy for customers to buy their products.
4. Drive More Engagement: The WhatsApp chatbot for business API allows businesses to send messages that are more engaging and interactive. With features like message templates and rich media, businesses can stand out from the competition.
5. Increase Customer Loyalty: The WhatsApp Business API can be used to increase customer loyalty and retention with features like loyalty programs and customer reviews, businesses can keep their customers coming back.
6. Get Insights and Analytics: The WhatsApp Business API solution providers provides businesses with insights and analytics about their customers and their customer interactions. With this data, businesses can make better decisions about their marketing and customer service strategies.

7 Whatsapp Business API Integration with CRM: WhatsApp Business API allows businesses to integrate with CRM (Customer Relationship Management) systems that provides a way for businesses to manage customer interactions and track customer data.

COMPONENTS OF WHATSAPP BUSINESS API

WhatsApp Business API has two major components – business profile and phone number.

The business profile helps businesses to create and manage their public information like business name and description, contact information, website URL, and cover image that everybody can see.

Phone number is used for sending and receiving messages, and for WhatsApp Business calls.

With these two components, businesses can use WhatsApp chatbot for ecommerce to communicate with their customers and provide them with updates and information.

Inside WABA, a phone number can reach upto 5 tiers.

WhatsApp Business API offers different tiers of phone numbers and message limits. The message limit is the maximum number of messages that can be sent in a 24-hour period. 

• Unverified Trial Tier: In this you can send messages to 50 unique contacts in a rolling 24-hour period.
• Tier 1: In this you can send template messages to 1K contacts.
• Tier 2: In this you can send template messages to 10K unique contacts.
• Tier 3: In this you can send template messages to 100K contacts.
• Tier 4: In this you can send template messages to unlimited unique contacts.

These amounts scale automatically based on your phone number status, phone number quality rating, and how often you initiate conversations with unique customers.

Phone Number Quality Rating and Status in Whatsapp API

It’s important to keep your quality rating high in order to ensure that your messages are getting through to recipients. Your quality rating is based on how messages have been received by recipients over the past seven days, so it’s important to keep an eye on it. You can improve your quality rating by making sure that your messages are relevant and useful to recipients.

There are three quality ratings:

• High (green)
• Medium (yellow)
• Low (red)

Phone number status can be affected by change in quality rating. There are five statuses in total which are given below:

• Pending
• Offline
• Connected
• Flagged
• Restricted

 6 Key Differences between Whatsapp Business App and Whatsapp Business API

There are quite a few key differences between the WhatsApp Business App and the WhatsApp Business API. Let’s take a look at some of the most notable ones:

• WhatsApp Business API is designed for small businesses and sole proprietors, while WhatsApp Business API is intended for larger companies.
• The WhatsApp Business API is free to download and use, while the WhatsApp Business API charges a fee on the basis of the number of messages sent or template used.
• The Whatsapp Business app supports text messaging with attachments and emojis, while the Whatsapp Business API supports both text messaging and Rich Media Messaging.
• WhatsApp Business App cannot be shared with others, on the other hand WhatsApp Business API can be shared with the team.
• The WhatsApp Business App has a broadcast limit of 256 unique users at a time but with WhatsApp Business Solution Provider, you can send broadcasts to up to 1,00,000 unique users. 
• WhatsApp API supports whatsapp chatbot for business integration for automation, and on the other hand in WhatsApp Business App only welcome and away messages can be automated and does not support chatbot  for whatsapp integration.

 When is the Right Time to Shift to WhatsApp Business API

There is no one-size-fits-all answer to this question, as the answer will vary depending on your business and your specific goals for using WhatsApp Business API. However, here are a few things to consider when making the decision to shift to WhatsApp Business API:

• First, consider the size of your business and the number of customers/users you have. If you have a large number of users, the WhatsApp Business API pricing can save you time and money by automating messages and responding to customers.
• WhatsApp Business API is ideal for businesses that need to send large amounts of messages or messages with high levels of customization. If you don’t need these features, you may be better off sticking with the regular WhatsApp app. 
• WhatsApp Business API is a paid service, so you’ll need to factor in the whatsapp api cost of using the API when making your decision.

 How can we help?

With iRocket, you can use whatsapp api to send message including welcome messages, promotions, reminders, sales offers and many such things to keep your audience updated and engaged using WhatsApp Business API. You can customize the messages the way you want them to be and send messages to individuals, groups or any channel. This is a great way to automate abandoned cart notifications & payment links, and simultaneously communicate with multiple customers. Along with this you can also see who has seen the notification that will eventually help you to monitor and analyze your campaigns.

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